Here's something I wrote on the Micro Mart blog ages ago.
Technology, in its many forms, is generally a good thing. Advances in medical technology have increased the average life expectancy, electronic communications have made keeping in touch easier than ever, and computer games are increasingly immersive and beautiful enough to be considered as an art form.
However, it’s also true that technology creates a social gap between those that understand and embrace it and people that fear and shun it. Although it’s got to a stage where it seems like mobile phones might as well be attached to our umbilical cords at birth, such is their current ubiquity, most of us probably also know at least one person who doesn’t own one, and who makes a conscious decision not to buy one either. As much as you might want to argue the benefits of getting a mobile to them, their choice is a valid one, and comes with its own advantages.
Of course, not every technophobe runs away from their fears. Many, either through genuine curiosity or succumbing to constant pressure from their peers, actively try to engage with modern-day gadgetry. These people need our help.
Unfortunately, as anyone who’s ever been on a web forum can attest, there’s often a strange form of snobbery imposed on those who are deemed to be lacking knowledge of the subject. Beginners are seen as second-class citizens in the online universe, despite the very obvious logic that even the most advanced of tech gurus had to start somewhere (no doubt some form of leveling-up was required).
In the offline world, the technological divide was recently demonstrated to me quite plainly while I was waiting in line at a supermarket. In fact, I was waiting to use a self-service till, as I was hoping to save some time. Sadly, it seemed the people in front of me had other ideas. One woman, who appeared to be waiting for a train, was just stood motionless in front of the machine, with her only movement being occasional jabs on the touch-screen to request more time. She’s not the person that demonstrated the tech divide, but I feel like mentioning her anyway, because I found her behaviour to be incredibly rude.
It was the lady on the till directly opposite her that really caught my attention, mainly because she offered my greatest hope of getting out of the shop. However, she was clearly struggling with the machine in front of her, but I couldn’t understand why. She’d scanned all her goods, and the computer was requesting payment. In her right hand she held a debit card, so she was merely a couple of steps away from completing the transaction.
I watched her for a few moments, quietly willing her to succeed. Although I immediately considered helping her, I was fearful of seeming patronising, and was wary of crossing the invisible line laid down by cash-machine etiquette, which states that you should never come within three feet of someone holding a naked debit card.
When it became clear to me that I was likely to die in this supermarket unless I took action, I decided to intervene. However, as I stepped forward to offer my assistance, she pressed the help button on the screen. Promptly, a shop employee stepped forward, and the lady demonstrated that the machine would not accept her debit card… as she waved it in front of the barcode reader! Fortunately, the act of stifling exists, otherwise there could have been a great deal of guffawing going on.
Of course, most people know what Chip and Pin is, and know what the card readers are for. Clearly, some people are in the dark, though, so we shouldn’t take things for granted. On one hand, you might think this woman should have stuck to what she knows and used the regular, staffed tills, but on the other, you have to congratulate her for trying.
To be honest, though, there was only one thought going through my mind at the time:
“WHAT A NOOB!!!!”
1 comments:
People have expectations of technology often because of the hype. Regarding chip and pin, one thing i find funny is that people assume chip and pin means "secure" simply because it exists. The train conductors on the Edinburgh to Glasgow route have handheld ticket machines that only swipe cards, so you still have to sign for your purchase. Since chip and pin came in the conductors seem to have forgotten that the signature is even there and I have NEVER had one of them actually compare my signature to the one on the card. (In fact I once forgot to sign a new card for several months). They just hand it straight back and THEN get you to sign the ticket that pops out of their machine. Theres some sort of technology dissonance going on.
Also, rather more seriously, I once tried to pay for petrol at a BP garage. I got my pin wrong threee times, with much cursing. Had the checkout person mention that the machine had been playing up and she put the sale through anyway. Discovered on going home and actually looking at the card, that i was using a different card from the one i expected. So hang on...you don't even need to know the pin OR prove who you are with a signature anymore?
er..this has been a drive by blog comment. Please ignore and carry on as normal. Thank you for watching.
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